Case studies

KASIS lab · agentic advertising · AdCP

Two demo publishers to test agentic advertising

Kasis Auto and Kasis Voyages: two bilingual demo sites where we test AdCP agents, ad stacks and consent end to end.

Why we built them

Agentic advertising changes how media is bought: an AI agent working for an advertiser asks a publisher’s agent what it can offer, compares products and books a campaign. Before we put that in front of clients, we wanted a place to test it end to end, with real sites, real ad formats and real consent, but without risking anyone’s revenue.

The sites

Both are bilingual (French and Dutch), with five sections and sixty articles each, images, and video playlists. The articles are fictional, and the sites say so.

What we test on them

  • The ad stack. Ad units per section and language, key-values for format, position and context, display and video formats, consent management.
  • The offer as products. A rate card expressed as products, prices, formats and targeting that a buying agent can read.
  • AdCP agents. A sales agent that answers product requests and creates media buys, built on the Prebid reference implementation of the Ad Context Protocol.
  • Governance. Which steps an agent may complete alone, which need human approval, and how every action is logged.

Where we are

The sites are live and run without advertising for now. The ad stack and the sales agent are being connected step by step; we will document what we learn in our insights.

Belgian media group · AI · contextual targeting

Contextual targeting built from a brand’s identity

An AI tool that turns a brand brief into a contextual segment on a publisher’s articles. In a video A/B test: 40.8% lower cost per completed view.

Tell us what you’re working on.

Whether you sell media, buy it or build the technology in between, write to us and we’ll get back to you.