Adtech and monetization

The ad server is the heart of a publisher’s revenue, and small configuration choices have large effects: an ad unit structure that cannot be reported on, a key-value nobody fills in, a floor price set years ago. We set up and run ad stacks that sales teams can sell and ad-ops teams can maintain.

What we do

• Google Ad Manager audits, set-ups and migrations: ad units, key-values, orders and line items, pricing rules, reporting.
• Programmatic and header bidding: Prebid, Open Bidding, private marketplace and programmatic guaranteed deals.
• Ad formats and page layouts that respect viewability, page speed and the reading experience.
• Video advertising: players, VAST and VMAP, ad breaks.
• Yield management: priorities, floors and the use of unsold inventory.
• Ad operations support, outsourcing and training.
• Technical specifications for advertisers and agencies.

How we work

We work in your ad server, not only in slides. Every change is documented, so your team knows why things are set up the way they are. Raphael Stuyck has advised publishers on adtech since 1996. He ran ad operations at AdLINK Media Belgium, founded the ad-ops outsourcing company S²Media and wrote IAB Belgium’s technical guidelines in 2006.

Typical requests

• A publisher moves several sites to a new ad stack and wants targeting and reporting to stay consistent across them.
• A sales house needs ad-ops capacity for a few months, or a second pair of eyes on its set-up.
• Revenue drops and nobody can say whether the cause is demand, consent, floors or a configuration change.