Data, identity and consent

Data only creates value when it reaches the campaign, and consent decides what can be used. We connect audience data, identity and consent to the ad server, so that segments are real, activable and compliant.

What we do

• Audience data platforms (DMP and CDP): set-up, migrations, segment design and activation in the ad server.
• Identity resolution: linking the identifiers of the same person, such as logged-in IDs, cookies and mobile identifiers, in a graph that respects consent.
• Contextual targeting and content classification, without personal data.
• Data clean rooms: audience intersections between a publisher and an advertiser.
• Consent management: IAB TCF, Google’s certified CMP requirement and Google Consent Mode.
• Analytics and reporting: ad server log files, analytics data and dashboards.

How we work

We build data pipelines that run every day without manual steps, with checks that stop processing when an input is missing or stale. Consent is part of the design, not an afterthought: identifiers that are not opted in are filtered out before they are used.

Typical requests

• A media group wants to activate more of its first-party audiences on mobile and in apps, without collecting new data. See the identity graph case.
• A publisher wants segments that advertisers can understand and buy, and that still work without third-party cookies.
• A site needs to check that its consent set-up meets Google’s requirements before audiences or analytics are switched on.