Services

For both sides

AI and agentic advertising

Private AI tools for ad sales and ad operations, and AdCP agents that let buyers and sellers trade media.

Language models are useful in advertising when they work on your own data and within clear rules. We build AI tools for sales and ad-ops teams, and we prepare publishers for AI agents that discover and buy media through the Ad Context Protocol (AdCP).

What we do

  • Contextual targeting built from a brand’s identity: a language model matches the brand to the topics actually covered on your sites, using only the criteria your data platform knows. See the Brand Matching case.
  • Assistants for sales and ad-ops teams that query the ad server, analytics and data platforms through the Model Context Protocol (MCP).
  • AdCP readiness: turning a rate card into products, prices and formats that buying agents can read, and connecting a sales agent to the ad server.
  • Governance: what an agent may do on your behalf, when a human must approve, and how every action is logged.
  • Workshops and training for management, sales and ad-ops teams.

How we work

We keep control outside the language model. The model proposes; deterministic checks verify every value against your systems, and a person validates before anything goes live. We test agentic advertising end to end on our own demo publisher sites before we propose it to clients. See the demo sites.

Raphael Stuyck holds the AdCP Basics certification from AgenticAdvertising.org.

Typical requests

  • A publisher wants its offer to be available to buying agents, without losing control of pricing and approvals.
  • A sales team wants an assistant that answers “what can we offer this advertiser?” in minutes.
  • A media group wants contextual segments that do not depend on third-party data.

For advertisers and agencies

Digital media strategy

Independent advice on digital media plans, buying, partner selection and measurement.

For publishers and sales houses

Adtech and monetization

Ad server set-up and operations, programmatic and header bidding, ad formats and yield.

For both sides

Data, identity and consent

Audience data platforms, identity graphs, contextual targeting, consent and analytics, connected to the ad stack.

Tell us what you’re working on.

Whether you sell media, buy it or build the technology in between, write to us and we’ll get back to you.